As part of the Berlin Process 2025, a Business Forum dedicated to promoting the Western Balkans as a strategic investment destination and strengthening regional connectivity with international markets was held in London on October 16. The event was organized by the UK Department for Business and Trade with the support of the Regional Cooperation Council (RCC).

At the opening panel of the Forum - Investing in the Western Balkans - representatives of investment agencies from the WB6 economies presented key investment projects and opportunities for collaboration.

Development Agency of Serbia was represented by Mr. Nikola Janković, Director of the Sector for International Cooperation, who showcased Serbia’s strategic investment potentials with a particular focus on advanced manufacturing, ICT, BIO4Campus and sustainable economic development. Mr. Janković also emphasized that, for several years now, Serbia attracts more than a half of the WB6 FDI overall.

The Forum brought together representatives of international financial institutions, including UK Export Finance (UKEF), the European Bank for Reconstruction and Development (EBRD), the OECD, the World Bank, and other partners, with the goal of strengthening the investment climate in the region and promoting reforms aligned with European standards.