Nine Serbian companies are showcasing their products to around 25,000 trade visitors at the Saudi Food Show, a leading international food industry event.

Nine companies from Serbia are presenting their products at the Saudi Food Show 2026, taking place from 27 to 29 September in Jeddah, one of the most important business, trade and logistics hubs in the Kingdom of Saudi Arabia.

The participation of Serbian companies is organised by the Development Agency of Serbia (RAS) and the Serbian Chamber of Commerce (PKS) within the Serbian National Pavilion. The aim is to give domestic producers an opportunity to showcase their products to international buyers, importers, distributors and business partners.

The Serbian National Pavilion features ITN Group from Belgrade, Master Food from Užice, Master Fruits from Belgrade, Laki from Arilje, Agranela from Valjevo, Agropartner from Lučani, Mirax Agrar from Belgrade, Fabrika dečije hrane from Dobanovci and Smiljanić Komerc from Požega.

The participating companies are presenting a wide range of Serbian food products, including fresh, frozen and organic fruit, particularly apples; jams with low or no added sugar; juices; fruit pulps and purées; as well as freeze-dried, dried and chocolate-coated fruit. Their offerings also include nutritious food products for children and adults.

This year, the Saudi Food Show is being held for the first time at the Jeddah Superdome, alongside Saudi Manufacturing. This arrangement allows visitors to explore the entire food industry value chain in one place, from raw materials and finished products to advanced processing, production and packaging technologies.

The event brings together more than 1,000 exhibitors from 95 countries and is expected to attract around 25,000 trade visitors, including buyers, importers, distributors, representatives of retail chains, the hotel and hospitality sectors, and other food industry professionals.

The Saudi Food Show covers nine product sectors, featuring dairy products, oils, grains, fruit and vegetables, meat and meat products, frozen and ready-made foods, coffee and tea, alongside the latest trends and technologies in the food industry.

For Serbian companies, participation in the event provides an opportunity to strengthen the position of domestic products in the Saudi Arabian market and across the wider Middle East, while establishing new business contacts with international buyers and distributors.

Jeddah plays a significant role in Saudi Arabia's international trade flows. As a major maritime, business and logistics hub, the city connects markets across the Middle East, Africa, Asia and Europe. Approximately 75% of Saudi Arabia's maritime trade passes through Jeddah, further underlining its importance as a regional centre for trade and food product distribution.

Photos: Chamber of Commerce and Industry of Serbia (CCIS)