General Information

Sitel is one of the world’s leading outsourcing providers of customer experience management. Sitel’s global solutions include customer acquisition, customer care, technical support and social media programs. With 30 years of industry experience Sitel manages client programs on behalf of some of the best known brands worldwide. Support operations in 40 languages span from home based agents to 110+ domestic, near-shore and offshore centers in 23 countries worldwide. Business in Serbia Since September 2011, from Serbia,  SITEL is supporting 26 markets in 13 languages with more than 480 employees.

For what reason have you invested in Serbia and what are your experiences so far?

Sitel continuously search global markets for ways in which we can deliver our clients the quality of service that their customers deserve. We took the decision to locate in Serbia following an extensive research and evaluation of numerous countries across EMEA.  We rapidly came to see that Serbia offered everything that we look for in a market for our centers:

  • An educated, skilled and multi-lingual labor force
  • Robust communications and IT infrastructure
  • Political and economic stability

Belgrade’s excellent infrastructure, both from an ICT and transportation perspective, were also key factors in our decision to locate here. Since Sitel has started business in Belgrade, we could substantially grow our service offer, by now offering world-leading, industry-specific customer experience solutions to some of the best known brands in the world. We have established a first-class contact center with a well-educated talent pool, and a wide breadth of language skills that make the site a highly attractive choice for many of our clients. Our site in Belgrade has contributed to establishing another stable path of growth in the Eastern European region – which is very important to us. What would you recommend other companies/investor which are considering to establish a production site in Serbia? A big part in Sitel coming to Serbia was the advice and support that we received from SIEPA. They’ve been with us every step of the way and continue to be a valuable partner to us. Hence we can highly recommend consulting SEPA when thinking of establishing new business in Serbia. Sitel Belgrade is located in the Blue Center – a Class A office space offering the best of breed infrastructure.  Located in the heart of Belgrade’s new business district, it is easily accessible from all parts of the city and is just a short distance from the airport.

Mr. Christian Steinebach, CEO






Continental Contitech